Creative ecosystem leadership
Coordinates agencies, internal partners, roles, and escalation paths across the full production system.
Global creative leadership
Jessica leads creative agency ecosystems, global localization, and production workflows across complex organizations.
Jessica makes complex creative systems work. She gives agencies clear roles, modernizes workflows, protects brand integrity, and keeps global production moving.
Coordinates agencies, internal partners, roles, and escalation paths across the full production system.
Adapts global campaigns for local audiences while preserving the brand and core message.
Turns intake, briefing, approvals, scope, and decision rights into a repeatable operating model.
Finds practical ways to improve speed and scale, including AI-enabled content automation.
Budget ownership, agency operations, market complexity, and measurable campaign performance.
Production and transcreation budget owned as the accountable business leader.
Cost savings delivered through standardized intake, briefing, and approval workflows.
Global markets supported through creative strategy and transcreation.
Mutual satisfaction rating for the global transcreation agency partnership.
Jessica's career spans agency portfolios, production governance, localization, campaign execution, and marketing leadership across the United States and Australia.
Contract via TeamPeople
Folsom, California
Sep 2025 - Present
Manages day-to-day operations across seven creative and localization agencies, keeping production coordinated and on schedule.
Owns agency relationships, roles, escalation paths, and decision rights across the partner portfolio.
Partners with AI Enablement to pilot content automation across creative and localization workflows.
Folsom, California
2023 - Jul 2025
Directed Global Creative, Localization & Asset Management with accountability for a $5M production and transcreation budget.
Standardized intake, briefing, and approval workflows, delivering 30% cost savings while improving quality.
Led creative strategy and transcreation across 12+ markets and introduced global creative summits across five regional hubs.
2016 - 2023
Oversaw end-to-end localization across 24 markets for the Intel Evo launch with Jamie Foxx, achieving 52% brand recognition uplift and 90% global asset utilization.
Scaled commercial campaigns across creative, media, and business stakeholders, including Intel's first Line of Business pilot for vPro.
Perth, Australia
2012 - 2015
Drove 25% growth in new business through targeted marketing strategy for the Property & Urban Development market.
Launched a client-centric Key Account Management program that contributed to a 10% revenue increase.
Designed client workshops and coaching sessions that strengthened relationships, bid win rates, and proposal quality.
Define the system. Clear roles, decision rights, scope, and governance reduce friction.
Protect the idea. Localization should adapt the work without diluting brand identity.
Improve the workflow. Better intake and approvals create room for stronger creative output.
Awards & recognition
Certified Human campaign
Intel, Q3 2022 and Q1 2025
Awarded to one individual each quarter
The University of Queensland
AustraliaSan Diego State University
Professional inquiries can start on LinkedIn.